Until recently, Korean company Samsung was said to behind its competitors in terms of researching and developing artificial intelligence (AI) technology, but the company’s recent strategy suggests that it’s committed to closing the gap and even competing for the top spot. Since 70 percent of the world’s data is produced and stored on Samsung’s products, the company is the leading provider of data storage products in the world. By revenue, Samsung is the largest consumer electronics company in the world—yes, it has even overtaken Apple and sells 500 million connected devices a year. From industry events to setting goals with AI at the forefront to updating products to use artificial intelligence, Samsung seems to have gone full throttle in preparing for the 4th industrial revolution.
Bringing innovators together
Samsung started 2018 with intention to be an artificial intelligence leader by organizing the Artificial Intelligence (AI) Summit and brought together 300 university students, technical experts and leading academics to explore ways to accelerate AI research and to develop the best commercial applications of AI.
Samsung has Dr. Larry Heck, world-renowned AI and voice recognition leader, on their AI research team. At the summit, Dr. Heck emphasized the need for collaboration within the AI industry so that there would be a higher level of confidence and adoption by consumers and to allow AI to flourish. Samsung announced plans to host more AI-related events as well as the creation of a new AI Research Center dedicated to AI research and development. The research center will bolster Samsung’s expertise in artificial intelligence.
Bixby: Samsung’s AI Assistant
Bixby, Samsung’s artificial intelligence system designed to make device interaction easier, debuted with the Samsung Galaxy S8. The latest version, 2.0, is a “fundamental leap forward for digital assistants.” Bixby 2.0 allows the AI system to be available on all devices including TVs, refrigerators, washers, smartphones and other connected devices. It’s also open to developers so that it will be more likely to integrate with other products and services.
Bixby is contextually aware and understands natural language to help users interact with increasingly complex devices. Samsung plans to introduce a Bixby speaker to compete with Google Home and Amazon Alexa.